The Client:
Our Client is one of the World’s largest internet shopping sites.
The Job:
Reporting to the Content Manager, the role is to develop and manage content, social networking and email for our clients Danish business.
Key Responsibilities:
• Communication of company proposition and individual offers on the website and by email in a compelling, persuasive and engaging way
• Develop and manage social network activity
• Ensuring website copy is optimised for search engines
• Maintain and develop voice and style guides, ensuring content is consistent with other activities
Required Skills and Experience:
• Developing web and email content for a transaction B2C business, where the user experience is optimised to increase conversions, customer value and customer satisfaction
• SEO for all major search engines; including on-site optimisation, link building and link bait development
• On-site optimisation for search engines and development of search-optimised content partnerships
• Developing social networking campaigns
• Setting up, deploying, measuring and optimising email campaigns
• A/B and multi-variant testing
• Price and offer testing
• Customer segmentation
• Web analytics
The successful applicant will have a strong record of written communication and is likely to have gained experience as a journalist, editor or social network author