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Head of Sales – Nordics – Stockholm

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Head of Sales – Nordics – Stockholm

The Head of Sales role in the Nordics is pivotal in steering the company’s direction in a competitive landscape. As the demand for smart energy solutions surges, the ideal candidate will be the driving force behind the company’s growth strategy, leveraging their deep industry insights and market knowledge to seize opportunities.

With the rise of smart energy technologies, consumers are becoming increasingly aware of their energy consumption patterns. This awareness necessitates the need for robust solutions that not only track but also optimise energy usage. The successful candidate will be instrumental in communicating these benefits to potential clients, ensuring they understand the value proposition of the products offered.

This role is not just about maintaining existing relationships but also about exploring new partnerships that can enhance the product offering. The Head of Sales will need to identify key industry players who can benefit from collaboration, thus expanding the company’s reach and influence within the Nordic energy market.

My client is an innovative, award-winning, solution provider to the smart energy sector.

They are now seeking a Head of Sales for the Nordic territories to support the development of the business across Europe. The role will be home-based in Stockholm, with a requirement to travel in Sweden, Norway, and Finland, and the UK as required. 

Their products, tools, and software are focused on helping consumers to understand and manage their energy consumption – automatically and regardless of the heating/cooling/lighting solution in home.

The successful candidate must also be adept at navigating the regulatory landscape that governs the energy sector in the Nordics. Understanding the nuances of energy policies in Sweden, Norway, and Finland will be critical for devising strategies that align with governmental objectives while positioning the company as a thought leader in sustainable energy solutions.

Successful almost since start-up in 2006 the business now has more than 5,000,000 products deployed.

In addition, the Head of Sales will need to cultivate a strong brand presence within the Nordic markets. This involves not only building relationships with key stakeholders but also engaging in marketing activities that highlight the company’s innovative solutions. Strategies may include hosting webinars, participating in industry conferences, and creating informative content that educates potential clients about the benefits of smart energy management.

Furthermore, an understanding of customer journey mapping is essential. The Head of Sales must ensure that the sales process is seamless, providing potential clients with a positive experience from initial contact through to post-sale support. Building a customer-centric approach will not only enhance client satisfaction but also lead to improved retention rates.

The applicant should also be prepared to mentor and develop a sales team that is as passionate about energy solutions as they are. This includes conducting training sessions that focus on product knowledge, sales techniques, and customer relationship management. Investing in the team’s development will ensure that the company remains competitive and well-informed about market trends.

They are now working with pioneer clients in the Nordics – energy companies that seek to differentiate themselves from competitors by offering industry-leading energy management tools from our client.

Additionally, the successful applicant will need to leverage data analytics to inform sales strategies. By analysing sales trends, customer feedback, and market dynamics, the Head of Sales can make data-driven decisions that enhance performance and achieve sales targets more effectively.

As part of the rewards package, the company also offers opportunities for professional development, including access to training resources and attendance at industry conferences. This commitment to growth reflects the company’s belief in the importance of continuous learning and adaptation in the fast-evolving energy sector.

The base salary reflects the expertise and experience expected from the Head of Sales position, but the potential for performance bonuses means that those who excel can significantly increase their earnings. This incentivises high performance and aligns the interests of the sales leader with the company’s growth objectives.

Finally, this is not just a job but an opportunity to make a meaningful impact in the energy sector. By joining this innovative team, the Head of Sales will play a crucial role in shaping the future of smart energy solutions in the Nordics, contributing to a more sustainable world.

To succeed in the Nordics they needed to be able to a) provide solutions for all of the commonly deployed systems in the Nordics – which they have done and b) find the right leader for their Nordic business; a Head of Sales who can build relationships with energy suppliers across the Nordic zone and own the targets associated with success.

Head of Sales responsibilities:

Achieve budgeted revenue and margin objectives in current and subsequent FYs 
Create a structured business development program to grow company activities by turnover, profit, and geographic spread 
Develop a deep understanding of the Nordic market (specifically: Sweden, Norway, Finland) to best identify market opportunities for the development of the business in the region 
Be regarded by internal and external stakeholders as an expert in the market area 
Intimately know the key organisations and their inter-relations in the sector 
Understand and maintain current knowledge of our market position and that of our competitors in the sector 
Assess and analyze customer and market intelligence into a consumable format for management presentation/ digest and translation into product development requirements 

To be considered for the Head of Sales position, the successful applicant will:

Have provable experience in delivering strategic sales solutions in the Nordics.
Be a native Swedish speaker with business-level English
Demonstrate strong business acumen with financial + sales and marketing knowledge in a b2b sales role
Show strong and current knowledge of the retail energy sector and/ or the Nordic b2b environment 

Your experience and qualifications will include:

Minimum 5 years multi-product sales experience in a b2b environment, with the ability to influence and sell at all levels within an organisation 
Track record of profitable sales growth in parallel or comparable b2b market against formal KPIs 
Excellent presentation skills which demonstrate an ability to understand and interpret customer needs
Self-starting 
Strong analytical skills. Ability to create as well as to interpret outputs from insight and analysis 
Highly developed networking and professional social skills 

Rewards:

The successful applicant can expect a base salary of between 850,000 SEK and 950,000 SEK plus target based bonus 

Benefits appropriate to the role 
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