As the Marketing Manager for our client you will be responsible for the implementation of the Casino Online marketing strategy, budgets and tactics, as well as being responsible for the brand acquisition and retention budgets
You will report directly into the Head of Sweden.
Working closely together with the central marketing team, customer management, BI and Finance teams you will be focused on delivery of NGR and EBITDA target for the .se site
Key areas for the Marketing Manager are;
Management of the Sweden team including resource planning and performance
management
Customer acquisition (overseeing execution from the central Marketing team) and delivery to plan
Customer retention & reactivation (managed within the vertical with close co-operation with central marketing.
Co-operate with Customer Operations including transactional services ? Player marketing, automated player retention campaigns and promotional planning and execution to ensure budgeted retention rates and SPH targets
Oversee player management including VIP team
Working with internal delivery team and Playtech to ensure that the Casino product and portal remains competitive
Work closely with third party suppliers to source new products for the site
Work closely with Playtech to develop exclusive, innovative new casino products
Work closely with web TV team to develop a market leading live casino experience
Ownership and management of marketing spend budget
Knowledge + Qualifications:
Minimum of 2 years in managing a marketing budget and operation or as head of Casino Marketing with a leading casino site
Strong product understanding and competitive knowledge
Results-oriented and customer focused
Previous responsibility for broad KPIs and delivery of P&L
Strong commercial awareness and analytical skills
Budget management skills
Excellent communication and leadership skills
Ability to formulate and present a business case and business plan to a diverse audience
Source: Cham-i
Marketing Manager – scandistaff-Sweden- Online Casino