The online marketing manager will be responsible for all online marketing channels including paid search, product information, localised content, social media and will create, localise and drive traffic to localised web sites (across all platforms).
Roles and Responsibilities:
Creating an interest in the offering and instilling a desire to purchase through the creation of accurate, interesting and informative content for the blog, guides and other web properties which generates and interest.
Sites will be focussed on providing the customer with all the information they need at all stages of the customer journey including product information pages, help pages, T’s & C’s
Co-ordinating and prioritising of localisation of product information based on sales information and the promotional calendar
Working with the translation team to ensure content is translated and translation levels maintained
Working with the paid search agency to optimise paid search campaigns (including keyword research and expansion, optimisation of PPC accounts, updating campaigns with latest promotional offers etc)
Running Social Media campaigns to promote content and increase page views
Optimising internal search and maximising search marketing impact
Establish relationships and work with third parties to increase visibility across internet
Undertake reporting on events, interviews with third parties, product reviews as required
Contribute to editorial calendar and content schedule creation
Analyse and improve content performance and visitor interaction therewith
Liaise with other business units to help establish priorities, source information as needed and represent aims and goals of content team
Drive event promotion and activation
Personal Specification Online Marketing Manager
Strong attention to detail and a strive for excellence in delivery
Sports interest a must for cultural fit.
A passion for content and editorial flair
Fluent English + business level in one other European language
Good understanding of digital marketing (PPC, social, affiliates, shopping)
Commercially driven with an appetite to drive a business unit
Demonstrate experience of working in a fast past office environment as part of a professional team
Ability to manage and coordinate changing priorities, understand ‘what good looks like’, and capable of multi tasking
Confident decision maker with the ability to nail actions and get stuff done
Ability to demonstrate strong communication skills and liaise with all members of the business
Good analytical basis a bonus
Experience and skill with Photoshop and editorial a bonus
Experience of basic HTML a bonus
Source: Cham-i
Online Marketing Manager, Portsmouth, £30,000
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