The online marketing manager will be responsible for all online marketing channels, including paid search, product information, localised content and social media for the Swedish speaking markets.
Roles and Responsibilities:

Creating interest in the Swedish-speaking offering and instilling a desire to purchase through the creation of accurate, interesting, and informative content for the blog, guides, and other web properties that generate interest.

Sites will be focused on providing the Swedish speaking customer with all the information they need at all stages of the customer journey, including product information pages, help pages, T’s & C’s
Coordinating and prioritising the localisation of product information based on sales information and the promotional calendar
Working with the translation team to ensure content is translated and translation levels are maintained
Working with the paid search agency to optimise paid search campaigns (including keyword research and expansion, optimisation of PPC accounts, updating campaigns with latest promotional offers, etc)
Running Social Media campaigns to promote content and increase page views
Optimising internal search and maximising search marketing impact
Establish Swedish speaking relationships and work with third parties to increase visibility across the internet
Undertake reporting on events, interviews with third parties, and product reviews as required
Contribute to the editorial calendar and content schedule creation
Analyse and improve content performance and visitor interaction therewith
Liaise with other business units to help establish priorities, source information as needed and represent the aims and goals of the Swedish speaking content team
Drive event promotion and activation

Personal Specification:

Strong attention to detail and a striving for excellence in delivery
Sports interest is a must for cultural fit.
A passion for content and editorial flair
Fluent English + business level in Swedish
Good understanding of digital marketing (PPC, social, affiliates, shopping)
Commercially driven with an appetite to drive a business unit
Demonstrate experience of working in a fast past office environment as part of a professional team
Ability to manage and coordinate changing priorities, understand ‘what good looks like’, and be capable of multi-tasking
Confident decision maker with the ability to nail actions and get stuff done
Ability to demonstrate strong communication skills and liaise with all members of the business
Good analytical basis a bonus
Experience and skill with Photoshop and editorial is a bonus
Experience with basic HTML is a bonus