The Online Marketing Manager will help manage the trading within the key growth markets of our client. Growth markets are those in which it has a rapidly growing foothold but has not yet reached significant scale, including Italy, Russia, China, and the United States. He/she will be a critical member of the team focused on managing day to day trading, developing our client’s proposition into a world class and market leading online retail experience.
The job title will be: Developing Markets Trading Manager and he/she will report to the Developing Markets Country Manager.
Key areas of responsibility
Trading management
Monitor ongoing business performance (daily, weekly, monthly) and work with Country Manager to adjust the proposition based on observed trends
Conduct analyses to help evaluate options for optimising trading
Monitor territory websites to ensure all elements of the proposition are being executed according to plans
Work with Buying and Merchandising team to tailor offers to local markets
Proposition enhancement
Monitor customer feedback and help develop plans to improve customer experience by improving website, delivery, payment, customer service, etc.
Act as project manager on major proposition enhancement initiatives
Marketing and brand
Work with the Marketing Team to develop marketing campaigns consistent with local tastes and trading practices and which leverage a wide array of local marketing channels
Ensure marketing campaigns are executed in accordance with plans and trading imperatives
Ensure successful execution of partnerships with third party marketing firms (PR, sponsorship, events, media, etc.)
Key skills and capabilities desired
Track record of high achievement in academics and professional endeavours essential
Well-developed analytical skills essential
Experience in and passion for sports preferred
Experience in online retail preferred
Knowledge of at least one non-European market preferred
Foreign language capability required. Ideally Danish, Swedish, Norwegian, Italian, French, Russian or Mandarin
High energy, with ability to get things done
Ability to manage a diverse agenda by prioritising efforts
Source: Cham-i
Online Marketing Manager
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