The Role:
This role will be responsible for a number of different tasks on a day to day basis; writing category, sub category and designer descriptions and adding on-page SEO tags for the German market. You will also be responsible for generating content ideas that can be used on external websites to better the overall SEO efforts. You must be creative, passionate about SEO and fashion as well as an excellent writer.
This is an ideal position for post graduates or junior SEO executives looking to join a creative, fast growing digital marketing team.
Key Responsibilities:
To create SEO content/copy for category pages
To proactively seek out areas of site that require new content and update the pages directly
Create meta data for required pages in German
Add appropriate meta data to each page through the new CMS
To create and add appropriate H1 tags on pages through new CMS
Drive additional organic search engine visitors from Google, Yahoo and Bing
To put forward creative campaign ideas for the SEO team that can then be utilised to help build, link and increase organic performance
Key Skills and Experience:
Essential
Basic understanding of Search Engine optimisation (SEO)
Fluent German
Good understanding of on-page SEO techniques
Knowledge of ranking factors in Google organic search
Excellent communication skills
Excellent Excel, Word and PowerPoint skills
An ability to work to a brief with clear deadlines but also to work independently
A good understanding of the wider fashion industry, including knowledge of fashion ecommerce sites, blogs and fashion magazines in Germany
Good understanding of Google Analytics and SEO reporting
Non-essential but desirable
Degree related to digital marketing or a creative subject
Someone that runs their own blog/website
Understanding of HTML
Ideally, 1 years? SEO experience working in-house or at an agency or running your own fashion blog
Source: Cham-i
SEO Exec – Germany – Fashion
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